"No more chupke chupke!", said the print ad on the Hindu!
Emami brings Fair & Handsome for men
the Rs 320-crore personal beauty care products company, has launched
Fair and Handsome, a fairness cream for men. The company feels confident that male consumers' heightened image consciousness will fuel the growth in the men's grooming market in India.
The product is being test marketed at present in select centres in Andhra Pradesh and Tamil Nadu and would be launched at these centers initially.
Emami would gradually reach this product to other centres in a phased manner.